AdSense Strategies, Mistakes and More
Wednesday, February 18, 2009 Posted by Wirawan Laksono
Testing and experimenting are absolutely vital if you want to achieve maximum CTR. Although some people do get lucky and reach a very good CTR with the first version they try, most people will need to test a few different varieties before they find a version that works. Different demographics will react in different ways to different styles. Not only that, but different groups of traffic within that demographic may also react in different ways. For example, you might find that on a site with a majority of its traffic from pay-per-click marketing, you get great results when you've blended the ads into your website. But for traffic from Digg, that same strategy might not work.
This means you may see sudden drops or spikes in CTR when you start receiving a significant amount of traffic from a new source. I'd suggest starting out by blending your ads into your website. This seems to be the strategy that works best for most people. Test until you've received a decent amount of traffic and clicks. You can't get an accurate test with only 100 impressions. Ideally you'll want to wait until you've had at least 1,000 impressions before you make a judgment about the effectiveness of your ads. So what is a "good" CTR?
What Are Google AdSense Keywords?
Wednesday, February 18, 2009 Posted by Wirawan Laksono
One thing that people get confused with is the Google AdWords program and the Google AdSense program. This can be confusing because people are looking for Google AdSense keywords to build their websites around.
In reality Google AdWords is a pay per click advertising program that you bid on targeted keyword phrases. This allows you to rank highly on the largest search engine for the campaign you put together.
Google AdSense is an affiliate program that pays you when people click on ads based on a script you place on a web page. Google pays out millions of dollars every month in Google AdSense affiliate commissions and you can get your share if you do it properly.
You are not necessarily targeting key words for Google AdSense, but rather you are including them in your meta tags on the web page that you build your website for. The same thing is true for your blog page when you do blog articles based on targeted keyword phrases.
You include these keywords in the title and in the body of your article. Google brings up advertisers for the Google AdSense program based on these targeted keyword phrases. This can sound confusing but in reality it's not. Google offers excellent tutorials on how to integrate AdSense into your business. They also take care of all of the advertising for you. Your job is to build quality content websites and blogs and drive traffic to them. In that way Google AdSense keywords can be beneficial to you.
Bill Bettler
Money On Command
Bill Bettler has been in sales and marketing for over 13 years. He currently makes a Full Time Living as Owner of Money On Command, an Internet Marketing and Direct Sales Company. He brings a fresh and innovative approach that's based on the principle of "Attraction Based Marketing". Born and raised in New York, Bill was previously co-owner of a Mortgage Lending company. Visit At:
Article Source: http://EzineArticles.com/?expert=William_Bettler
SEO Top 10 Tips For Blogger
Wednesday, February 18, 2009 Posted by Wirawan Laksono
2. Using keywords in anchor text - The term "anchor text" is referring to text that composes a link to another web page or resource. It's important because Google uses anchor text used to describe links to pages on your site as part of its method for assessing the quality of a site. So, If I were trying to drive traffic to my site for a certain keyword phrase, I would want to use those keywords when linking to my page from my own site or when placing a link on an external website. For Example, right now the keyword phrase that I am targeting is "SEO Top Ten Tips". So, when I place this link on another page on my site, I would link it as SEO Top Ten Tips instead of simply placing the link as http://www.makeadsensemoney.ca/2008/12/seo-top-10-tips-for-blogger.html.
3. Consistent use of keywords - Make sure to use the title tag text throughout the content of your page. Google likes the use of the keywords consistently throughout a blog because it confirms that the title and the page content are related
